Keywords:
Industry web portal, web portal management, virtual community, online community
INTRODUCTION
Over the years of the development of the Internet, the existing large general-purpose web portals, like Yahoo, MSN, AOL, etc., have monopolized the market. It is extremely difficult for new entrants to enter the general web portals business. On the other hand, from the evidence of the emergence of professional virtual communities (Chen and Hung, 2010), professionals in different industries or specialized areas are eager to have virtual platforms for information ex**ge and social support. Therefore, industry or specialized web portals present a new opportunity in the Internet business. For convenience, we use the term industry web portals to refer to industry web portals, specialized web portals, and professional-specific web portals.
The main differences between general web portals and industry web portals are the content and users. An industry web portal’s content is about the specific industry, which may include news, knowledge, recruitment information, and various virtual communities. The users of an industry web portal are people working in the industry, people working in a related industry, and people seeking job opportunities in the industry. Visitors come to an industry web portal for diverse purposes which may include looking for news and jobs, learning new knowledge, seeking friendship and support, sharing knowledge, experiences, opinions, and ideas, and looking for co-creation of new knowledge, new products, and new services.
行业门户网站，门户网站管理，虚拟社区，网络社区简介多年来，互联网的发展，现有的大型通用门户网站，如雅虎，微软，美国在线，等等，垄断市场。这是极其困难的新进入者进入一般门户网站业务。另一方面，从证据的出现专业虚拟社群（陈吊，2010），专业人员在不同的行业或专业领域都渴望拥有虚拟平台交流信息和社会支持。因此，行业或专业门户网站提出一个新的机会在互联网业务。为方便起见，我们使用的术语的行业门户网站指行业门户网站，专业门户网站，门户网站和professional-specific。主要差异一般门户网站和行业门户网站的内容和用户。行业门户网站的内容是关于特定产业，其中可能包括新闻，知识，招聘信息，及各种虚拟社区。用户的行业门户网站，是行业的工作人员，工作人员在相关行业，并寻求工作机会的行业。游客来到一个行业门户网站为不同的目的，可能包括寻找新闻和工作，学习新的知识，寻求友谊和支持，共享知识，经验，观点，和想法，并寻找共同创造新的知识，新产品，新服务。
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